FIGHT COVID - Business Success Program
How to Thrive in a Year of Crisis and Uncertainty
Tough Times Ahead ...
The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy.
At this time of writing, there have been more than 2,466,305 confirmed cases of COVID-19 and more than 169,338 deaths from the disease. Older people, especially, are at risk. More than 210 countries and territories have reported cases.
Businesses are GREATLY Affected...
Coronavirus: Empty checkpoints at Woodlands, Tuas as Malaysia lock down kicks in. Supply chain impacted
FIGHT COVID : Business Success Program Topics
Join us in this FIGHT COVID Program and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle
Leadership Strategy : FIGHT
This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework
How to build the FIGHT in your People and rally them together:
F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
Sales Strategy : COVID
One of the most important thing to survive and protect your business is to BOOST your Sales. To do this, you need to Re-engineer your Sales Model and transform the way you sell.
How to BOOST your business sales during this Crisis:
C = Customers (take good care of them)
O = Opportunities (to do more sales)
V = Value Creation (to improve how you serve your customers)
I = Innovation (on your sales and marketing process)
D = Daily Action Plan (for Sales and Operations)
Business Strategy : COVID
Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.
How to Steer and Strengthen your business during this Crisis:
C = Consolidate (your business)
O = Opportunities (you will get this period)
V = Value Creation (to enhance how you serve your customers)
I = Innovation (on your products, services and business model)
D = Decisive Actions (to do things that is IMPORTANT for the future)
Digital Transformation Strategy : O-2-O
The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.
We will share with you Case Study as well as a Roadmap on how you can digitize your business and start leveraging the Internet to help you grow your sales.
COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down. When workers are working remotely from home, the risk of Cyber Security Breaches becomes higher.
We will share with you practical ways you can protect your data and prevent hackers from hacking or phishing your system through your staff who are working remotely from home or from a cafe. This advice can potentially save your thousands of dollars from having poor cyber security.
Performance Management during Crisis & for Remote Working / Tele-commuting
COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down.
How do you effectively track, monitor and measure the Productivity of your staff when they are working off site or remotely ?
What is the best way to manage their performance ?
We will share with you practical things you can do to manage Performance during this period, and some best practices on how best to do it well.
Our Distinguished Speakers
Mr Joseph Lee
Business Transformation Expert
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Yellow Pages Pte Ltd
Digital Transformation Expert
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
MD, Instant Replay Productions Pte Ltd
Bill runs one of Singapore’s top notch video production transmedia company that specializes in helping businesses and corporations use videos and video content to promote their business, run marketing campaigns, do TV commercials and Ads to pull in sales. The company also does short films and documentaries for businesses and individuals to promote themselves or a specific cause.
He has trained hundreds of SMEs Bosses and their sales staff on how best to leverage Referral as a strategy to grow their sales and business. He is very passionate about Referral and grew his own business by strong referrals too.
Bill will share how you can grow your business with Video Content Marketing. He will use Case Study and sharing on how you can boost your sales with online video content marketing strategies and tactics.
Mr Ng Tiong Gee
Yellow Pages Pte Ltd
Digital Marketing Transformation Road Map
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the Digital Marketing Transformation Road Map. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
Regional Field Marketing Manager (SEA)
WatchGuard Technologies, Inc.
Cyber Security Expert
An IT Marketing Manager with more than 12 years of IT working experience in business development/business strategy planning, sales management, direct and channels sales, a department head with strategic, people and P&L responsibilities.
Proven 8 years background in product management, development of creative briefs, advertising, creation of in-house and corporate promotions, corporate sales, account/vendor management, end-user enablement, solution/technical sourcing, partner alliance and customer management
Strong experience providing sales and marketing strategies, gained via working in different environments. A team player and an effective problem solver with ability to work under pressure in a fast paced multi-cultural environment. Excellent client and partner relationship management skills and is able to communicate at all levels.
Elinor will share how you can Protect your business with Proper Cyber Security Best Practices. She will use Case Study and sharing on how you can manage your staff when they work remotely.