SMEs Success Workshops @ SMU
Art of Customer Attraction in the New Normal Economy
4 Things you can do to Attract Customers into your Business All the Time
4 Principles to Attract Customers
#1) Business and Personal Branding as a Magnet to Attract Customers
#2) Leverage Persuasion to Attract Customers
#3) Trust is the New Currency to Attract Customers
#4) Social Media Honey Pot to Attract Customers
Case Studies sharing : How Trainer helps companies bring in more sales
Customer Attraction is all the more important now in the New Normal Economy. The global lock down has forced all businesses to a corner and business today is hyper competitive. Customers are very careful about spending during this difficult period and it is so much harder to get them to say yes to the sale.
To do well, you need to elevate the way you brand and position your product and services, redesign the way you do sales (more persuasion and less hard sell) and engage with your prospects and customers to build trust so that you remove all friction to a “YES – I will buy from you” decision.
The trainer will share with you some universal principles you can apply to help you attract more customers to your business across all industries.
#1) Business and Personal Branding as a Magnet to Attract Customers
Gary Vaynerchuk said this - if you are not leveraging on social media for yourself, you are going to lose out to other competitors.
If you are not putting yourself out there on LinkedIn, Facebook and Instagram, you are going to be irrelevant.
We will walk you through actionable steps and know-hows to develop your business and personal brand so that you can attract more customers into your business.
#2) Leverage Persuasion to Attract Customers
In this session, I will share with you why and how famous brands like Coke persuade customers like you to buy their product.
Case Studies : How I use persuasions to help companies bring in more sales
I will be sharing some case studies and how I have gotten them results so you can use it for yourself as well. Wisdom is learning and adapting what works for yourself to your own business.
#3) Trust is the New Currency to Attract Customers
In this era of fake news and false claims, skepticism is at its all time high.
People are unsure if what you are saying is the truth and they want credibility.
What do they do? They do a Google search, they whatsapp and ask others for your credibility.
How do you make sure that you are credible in eyes of your customers and staff?
#4) Social Media Honey Pot to Attract Customers
Bees will naturally fly to honey.
How do you make use of the 2 main social media honey pot Facebook/Instagram to start promoting your products/services organically and pull in the customers ?
How to effectively use paid advertisement to reach out and attract more customers?
I will share with you what I do and with a history of at least half a million dollars spent in paid advertisement, I can share the secret of what works and what will not.
Our Distinguished Speakers
Mr Lenney Leong
Founder
Get Customers
Get Customers Expert
Lenney Leong is a founder of an advertising agency called Get Customers. He has started several businesses and has worked with seven figure revenue market leaders in getting the results that they want. He has been featured on Forbes and has his projects featured on TodayOnline and Radio 91.3FM and other media publications.
What makes him different is he use unconventional storytelling to get his message out, an example would be doing short videos with impactful messages. One of his videos even went viral with at least 2 million views and he is doing more videos on his page and social media as well.
Speaking about social media, he has spent at least half a million dollars in paid advertisement on both Instagram and Facebook. Collectively he has reached millions in his advertisement and is working towards more impact to his audience.
He has also spoken alongside Gary Vaynerchuk, Brian Tracy, Marshall Thurber, Dear Alyne and other renowned speakers in Unstoppable Summit 2020 with over 5,000 Attendees from Vietnam, Thailand, Malaysia, Singapore and a few other countries.
Mr Joseph Lee
Founder
SME ChallengeBusiness Transformation Expert
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Workshop Time Table
Programme for the Day
1.45 pm | Registration
2.00 pm | Opening Address by UOB-SMU AEI
2.15 pm | SME Challenge
2.20 pm | Get Customers Workshop - by Lenney
3.20pm | Q&A
3.30pm | End of Event
Tough Times Ahead ...
The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy.
At this time of writing, there have been more than 160,000 confirmed cases of COVID-19 and more than 6,000 deaths from the disease. Older people, especially, are at risk. More than 140 countries and territories have reported cases; more than 80 have confirmed local transmission.
Businesses are GREATLY Affected...
Coronavirus: Empty checkpoints at Woodlands, Tuas as Malaysia lock down kicks in. Supply chain impacted
People all over S’pore & the world clearing out supermarket shelves of food & toilet paper
FIGHT COVID : Business Success Workshop Topics
Join us in this Workshop and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle
Leadership Strategy : FIGHT
This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework
How to build the FIGHT in your People and rally them together:
F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
Business Strategy : COVID
Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.
How to Steer and Strengthen your business during this Crisis:
C = Consolidate (your business)
O = Opportunities (you will get this period)
V = Value Creation (to enhance how you serve your customers)
I = Innovation (on your products, services and business model)
D = Decisive Actions (to do things that is IMPORTANT for the future)Workshop Time Table
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Our Distinguished Speakers
Mr Joseph Lee
Founder
SME ChallengeLaunch of SME Challenge @ SMU
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Josephine Thang
General ManagerYellow Pages Pte Ltd
Market Strategy Outlook 2020
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
Mr R. Dhinakaran
Managing Director
Jay Gee GroupBusiness Sharing + Updates on ITM (Lifestyle & Retail)
Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.
Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.
He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.
Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte LtdDigital Marketing Trends of Year 2020
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Our Distinguished Speakers
Mr Joseph Lee
Founder
SME ChallengeBusiness Transformation Expert
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Josephine Thang
General ManagerYellow Pages Pte Ltd
Digital Transformation Expert
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
Elinor Oliva
Regional Field Marketing Manager (SEA)WatchGuard Technologies, Inc.
Cyber Security Expert
An IT Marketing Manager with more than 12 years of IT working experience in business development/business strategy planning, sales management, direct and channels sales, a department head with strategic, people and P&L responsibilities.
Proven 8 years background in product management, development of creative briefs, advertising, creation of in-house and corporate promotions, corporate sales, account/vendor management, end-user enablement, solution/technical sourcing, partner alliance and customer management
Strong experience providing sales and marketing strategies, gained via working in different environments. A team player and an effective problem solver with ability to work under pressure in a fast paced multi-cultural environment. Excellent client and partner relationship management skills and is able to communicate at all levels.Elinor will share how you can Protect your business with Proper Cyber Security Best Practices. She will use Case Study and sharing on how you can manage your staff when they work remotely.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte LtdDigital Marketing Transformation Road Map
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the Digital Marketing Transformation Road Map. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
