https://mothership.sg/2020/02/panic-buying-supermarkets-sg/

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This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework

How to build the FIGHT in your People and rally them together:

F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
 

Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.

How to Steer and Strengthen your business during this Crisis:

C = Consolidate (your business)
O = Opportunities (you will get this period)
V = Value Creation (to enhance how you serve your customers)
I = Innovation (on your products, services and business model)
D = Decisive Actions (to do things that is IMPORTANT for the future)

The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.

We will share with you Case Study as well as a Roadmap on how you can digitize your business and start leveraging the Internet to help you grow your sales.

COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down. When workers are working remotely from home, the risk of Cyber Security Breaches becomes higher.

We will share with you practical ways you can protect your data and prevent hackers from hacking or phishing your system through your staff who are working remotely from home or from a cafe. This advice can potentially save your thousands of dollars from having poor cyber security.

Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.

An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.

Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
 

Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.