FIGHT COVID Program
How to Thrive in a Year of Crisis and Uncertainty
Join the SME Challenge & Grow Your Business
Frequently Asked Questions (FAQs)
- It is Free to join (as our Programs / Events are Sponsored)
- Our Programs have different Modules to meet different Business Needs
- Eg: Invite to various events and training; as well as access to resources
- When you join, you can choose what Modules / Resources you want
- Please Join our Program Briefing to know ALL the modules available to you and how to join in
- After you join Program Briefing, you will get a separate login page for express login for other events (no need to re key in your data again)
- You can Opt Out Anytime
Join the FIGHT COVID Program
- Get access to Practical Help and Support to help your Business during this Crisis
- This is a Modular Program to help SMEs do the important thing to grow your business
- Once Your Register, we will do a Program Briefing Session to introduce the program to you (Welcome Business Networking cum Training Event)
- You can then Prioritize to see which ones you want to do first
CEO Forums
Attend 4 x Specially Organized Events @ Mapletree to help you manage the crisis
Sales Program
Sales Program to help you generate more leads and grow your sales
Training
Attend Business & Digital Masterclass Training @ UOB SMU AEI
Action Plan
Develop an Action Plan with you to FIGHT COVID
Resources
We have collated a suite of Resources for you to use to scale your business
FIGHT COVID : Business Success Program
You can pick and choose what you need for your business AFTER you sign up
FIGHT COVID CEO FORUM @ Mapletree
Business Strategy Framework
Date : X Aug 20 | Time : 2 pm to 3.30 pm
FIGHT COVID CEO FORUM @ Mapletree
Business Strategy Framework
Learn from our Distinguished Panel of Business Owners & Entrepreneurs on how you can transform the way you do business
How to BOOST your business sales during this Crisis using the Business Framework
C = Customers (take good care of them)
O = Opportunities (to do more sales)
V = Value Creation (to improve how you serve your customers)
I = Innovation (on your sales and marketing process)
D = Daily Action Plan (for Sales and Operations)Below are Sample of the Speakers Profile - will replace with the correct one once we identify them
FIGHT COVID Program Other Modules
Join now & get access to the below programs to help your business
Sales are harder to close across the board. Businesses feedback that it is taking at least twice as long to Close a Sales compared to before. Generally, prospects are asking for more items before they confirm the sales.
Grow your Sales Program
We have a series of Sales Program to help you power up your Sales. This comprises of Training and Events to help you get Leads and Equip your people.
Businesses need to leverage on all the strategies and tactics you can adopt to help you close more sales or to win the competitions.
- Cold Prospecting to generate more Leads (Using LinkedIn and Sales Funnel)
- Business Referral to get Warm Leads
- Leverage Personal Network & Branding to get Warm Leads
- Better Engagement to get more Traction for Sales (using Content Marketing)
- Sales Presentation Training to increase the chance of Closing
- 3 Parts Sales Training on the Core of Sales Process
Monthly Training @ SMU
We organize Monthly Business & Digital Transformation Training @ SMU
As part of the Program, you can attend the specially curated Masterclass training at SMU. You can also access all the past program videos we have organized after signing up for the program.
Digital Transformation Program
The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.
We have a program to help you digitize your business and start leveraging the Internet to help you grow your sales.
C = Content Marketing
O = Offline to Online
V = Video Marketing
I = Internet Social Media
D = Digital Marketing
Action Plan Implementation
There are a Total of 4 Frameworks that will help you Re-engineer your business to adapt to the new normal. The Frameworks offer you a Strategic Overview to identify all the key areas to help you stabilize your business.
We will share with you practical things you can do to manage Performance during this period, and some best practices on how best to do it well.
FIGHT COVID Program
Media Features and Resources
FIGHT COVID Case Studies Sharing @ UOB SMU AEI (Asian Enterprise Institute)
FIGHT COVID Case Studies Sharing @ SPETA
(Singapore Precision Engineering & Technology Association)
FIGHT COVID Framework Overview
SME Challenge - STAR SME Accelerator Program Sharing
Singapore Management University (SMU) Feature Article Page:
https://usaei.smu.edu.sg/sme/featured-links
Read the Full Article on Framework here :
https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/uploads/eBulletin%20Issue%2037/5STEPS~1.PDF
SBF BizQ Magazine Feature
The SME Challenge - Fight Covid Program is reviewed together with other Training Programs in the market by NTU (Nanyang Technological University) Professor Dr. Clive Choo and presented in SBF - Singapore Business Federation BizQ Magazine.
In his Learning Quadrant, the FIGHT COVID Program is covered under the most ideal quadrant - the Movie Maker.
It is considered to be very Integrated and easy to implement.
Case Study Example used:
Company W has a working business model, but requires innovative methods to grow the business during the pandemic.
A ‘Movie-maker’ type of course is helpful.
The recommendations are easy to implement even though the process entails a number of functions.
Read the Full Article on Framework here : https://bizq.sbf.org.sg/a-roadmap-to-recharge-through-training/
FIGHT COVID : Business Success Program Topics
Join us in this FIGHT COVID Program and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle
Leadership Strategy : FIGHT
This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework
How to build the FIGHT in your People and rally them together:
F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
Business Strategy : COVID
One of the most important thing to survive and protect your business is to BOOST your Sales. To do this, you need to Re-engineer your Sales Model and transform the way you sell.
How to BOOST your business sales during this Crisis:
C = Customers (take good care of them)
O = Opportunities (to do more sales)
V = Value Creation (to improve how you serve your customers)
I = Innovation (on your sales and marketing process)
D = Daily Action Plan (for Sales and Operations)
Management Strategy : COVID
Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.
How to Steer and Strengthen your business during this Crisis:
C = Consolidate (and Restructure your business)
O = Operations (and Systems to streamline)
V = VIP (to Value Add Innovate your People - Staff and Clients)
I = Investments (personal and business)
D = Decisions (to do things that is IMPORTANT for the future)Digital Strategy : COVID
The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.
We will share with you Case Study as well as a Roadmap on how you can digitize your business and start leveraging the Internet to help you grow your sales.
C = Content Marketing
O = Offline to Online
V = Video Marketing
I = Internet Social Media
D = Digital Marketing
Cyber Security
COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down. When workers are working remotely from home, the risk of Cyber Security Breaches becomes higher.
We will share with you practical ways you can protect your data and prevent hackers from hacking or phishing your system through your staff who are working remotely from home or from a cafe. This advice can potentially save your thousands of dollars from having poor cyber security.
Performance Management during Crisis & for Remote Working / Tele-commuting
COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down.
How do you effectively track, monitor and measure the Productivity of your staff when they are working off site or remotely ?
What is the best way to manage their performance ?
We will share with you practical things you can do to manage Performance during this period, and some best practices on how best to do it well.
- Make Your Own Section!Add and rearrange any components you want.
Get in Touch with Nadia!
Sign up for a creative consultation Webinar Time Table
We are keeping the Webinar Short and Sweet and will take 30 mins to share the key points with you
There will be resources you can access after the webinars to help you with Implementation
Webinar Program
0 mins | Start of Seminar
10 mins | Speaker 1
10 mins | Speaker 2
10 mins | Speaker 3
10 mins | Resources + Q&A
0 mins | End of Event
Workshop Time Table
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Our Distinguished Speakers
Mr Joseph Lee
Founder
SME ChallengeLaunch of SME Challenge @ SMU
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Josephine Thang
General ManagerYellow Pages Pte Ltd
Market Strategy Outlook 2020
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
Mr R. Dhinakaran
Managing Director
Jay Gee GroupBusiness Sharing + Updates on ITM (Lifestyle & Retail)
Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.
Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.
He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.
Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte LtdDigital Marketing Trends of Year 2020
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Tough Times Ahead ...
The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy.
At this time of writing, there have been more than 18 million confirmed cases of COVID-19 and more than 685,000 deaths from the disease. Older people, especially, are at risk. More than 210 countries and territories have reported cases.
Businesses are GREATLY Affected...
Coronavirus: Empty checkpoints at Woodlands, Tuas as Malaysia lock down kicks in. Supply chain impacted
People all over S’pore & the world clearing out supermarket shelves of food & toilet paper
Mapletree FIGHT COVID Program
How to Thrive in a Year of Crisis and Uncertainty
