Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.

An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.

Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
 

Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.

Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.

Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?

Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.

He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.

Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.

For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.​

Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.

Learn from our Distinguished Panel of Business Owners & Entrepreneurs on how you can transform the way you do business

How to BOOST your business sales during this Crisis using the Business Framework

C = Customers (take good care of them)
O = Opportunities (to do more sales)
V = Value Creation (to improve how you serve your customers)
I = Innovation (on your sales and marketing process)
D = Daily Action Plan (for Sales and Operations)

We organize Monthly Business & Digital Transformation Training @ SMU

As part of the Program, you can attend the specially curated Masterclass training at SMU. You can also access all the past program videos we have organized after signing up for the program.

Participants can join the SMU FIGHT COVID Consultancy Program

This is a SMU Program - valued at $5,000 / project

SME has to pay estimated $1,500 (30%) to participate in this

Remainder 70% will be funded by UOB SMU AEI

SMU will assign the Advisor and Students to do the Consultancy

Estimated time is 16 to 20 weeks

It is on a Case by Case basis and subject to SMU Approval

There are a Total of 4 Frameworks that will help you Re-engineer your business to adapt to the new normal. The Frameworks offer you a Strategic Overview to identify all the key areas to help you stabilize your business.

After you join the Event, you will get access to join our CEO Round Table to discuss how you can implement the Framework for your business

The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.

We have a program to help you digitize your business and start leveraging the Internet to help you grow your sales.

C = Content Marketing
O = Offline to Online
V = Video Marketing
I = Internet Social Media
D = Digital Marketing

We have a series of Sales Program to help you power up your Sales. This comprises of Training and Events to help you get Leads and Equip your people.

Businesses need to leverage on all the strategies and tactics you can adopt to help you close more sales or to win the competitions.

• Cold Prospecting to generate more Leads (Using LinkedIn and Sales Funnel)
• Business Referral to get Warm Leads
• Leverage Personal Network & Branding to get Warm Leads
• Better Engagement to get more Traction for Sales (using Content Marketing)
• Sales Presentation Training to increase the chance of Closing
• 3 Parts Sales Training on the Core of Sales Process

This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework

How to build the FIGHT in your People and rally them together:

F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
 

One of the most important thing to survive and protect your business is to BOOST your Sales. To do this, you need to Re-engineer your Sales Model and transform the way you sell.

How to BOOST your business sales during this Crisis:

C = Customers (take good care of them)
O = Opportunities (to do more sales)
V = Value Creation (to improve how you serve your customers)
I = Innovation (on your sales and marketing process)
D = Daily Action Plan (for Sales and Operations)

Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.

How to Steer and Strengthen your business during this Crisis:

C = Consolidate (and Restructure your business)
O = Operations (and Systems to streamline)
V = VIP (to Value Add Innovate your People - Staff and Clients)
I = Investments (personal and business)
D = Decisions (to do things that is IMPORTANT for the future)

The COVID-19 pandemic has reveal many weaknesses of the SMEs. One key gap is that most SMEs are NOT fully Digitize. They do not sell online and do not know how to do effective online marketing. Online Branding and Customers engagement is also not done properly.

We will share with you Case Study as well as a Roadmap on how you can digitize your business and start leveraging the Internet to help you grow your sales.

C = Content Marketing
O = Offline to Online
V = Video Marketing
I = Internet Social Media
D = Digital Marketing

COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down. When workers are working remotely from home, the risk of Cyber Security Breaches becomes higher.

We will share with you practical ways you can protect your data and prevent hackers from hacking or phishing your system through your staff who are working remotely from home or from a cafe. This advice can potentially save your thousands of dollars from having poor cyber security.

COVID-19 has forced many businesses to implement Tele-Commuting and Remote Working Arrangement due to factors like Self Quarantine and City Lock Down.

How do you effectively track, monitor and measure the Productivity of your staff when they are working off site or remotely ?

What is the best way to manage their performance ?

We will share with you practical things you can do to manage Performance during this period, and some best practices on how best to do it well.