SME Challenge
Economic Outlook 2020 @ SMU
Thriving in a Year of Uncertainty & Challenges
Tough Times Ahead ...
"Singapore's economy is likely to continue facing headwinds into 2020, seeing lacklustre activity over the next 18 months"
- Monetary Authority of Singapore, Straits Times, 30 October 2019
Join us for a session with UOB expert & business leaders to understand the Market Strategy Outlook for Year 2020, upcoming developments on the ITM Lifestyle & Retail Industry & Digital Marketing Trends of this new year ! We will also be having a panel discussion on "Thriving in a Year Uncertainty & Challenges!"
Our Distinguished Speakers
Mr Heng Koon How
Head of Markets Strategy
Global Economics & Market Research
UOB
Market Strategy Outlook 2020
2019 has been a tumultuous year for global markets. It was marked by a serious of cliff hanging event risks, ranging from Brexit to US-China trade talks. In particular, the US-China trade war has weighed down heavily on global growth and adversely affected global trade. As a result, the US Federal Reserve has led global and Asian central banks to cut interest rates. As 2019 came to an end, it would appear that key event risks have subsided. Prime Minister Boris Johnson has won an overwhelming majority in the UK House of Commons. This now improves the odds significantly for an orderly and swift Brexit. And US-China now appears to be on the cusp of a substantial trade deal.
Has the global economy turned the corner? Has interest rate bottomed? Has the US Dollar topped out ? We will endeavor to answer these questions as we discuss Market Strategy Outlook for 2020!
Mr R. Dhinakaran
Managing Director
Jay Gee Group
Business Sharing + Updates on ITM (Lifestyle & Retail)
Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.
Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?
Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.
He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.
Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte Ltd
Digital Marketing Trends of Year 2020
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
Mr Joseph Lee
Founder
SME Challenge
Launch of SME Challenge @ SMU
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
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