SMEs Success Workshops @ SMU
The New Normal for Digital Marketing
The One who can Faster Adapt, Survive and Thrive (FAST). Joseph Lee
Overview
# 1 ) Understanding Data
# 2 ) Ecommerce
# 3 ) Leveraging LIVE Broadcast and Webinar
# 4 ) Social Media Platforms
# 5 ) Profiling and Branding
COVID-19 has transformed how we do business. And now we are talking about adapting to a New Normal. In this new state, we see changes in how Tech and Digital Marketing are deployed in businesses.
In this training, the trainer will take you on a Journey to explore the newest digital frontier that is happening now and which COVID-19 has helped to accelerate.
The Trainer will share 5 Digital Marketing Areas you can and must deploy to help you boost your business in 2020.
#1 ) Understanding Data
Is data part of your daily routine? Are you asking questions such as, who are my customers? What do they say about me? What are your customer sentiments towards your brand? These are areas that are important to identify and we will look at some sources of data that can help you identify next steps in your business.
#2) Ecommerce
Digitizing and transforming how you sell is something you need to do for your business.
The Trainer will show a platform that is easy to set up and this might just ease you into developing your own ecommerce arm for your business in a hassle free way.# 3 ) Leveraging LIVE Broadcast and Webinar
Online meetings and event broadcasting will be the next way to go for events. See how some event companies are transforming the way they engage.
#4) Social Media Platforms
With the ever changing and new platforms that are arising, let’s look at some new digital updates that you could think of utilizing into the business. – Facebook ads, Twitter updates, Tik Tok
# 5 ) Profiling and Branding
Are you checking on your digital profile often and are you keeping updated? As a brand, the team you have is also important as the face of the company. Let’s explore some immediate key actions you can do to raise your brand profile online.
The Trainer has extensive experience helping clients transform with the above 5 points and she will be sharing Case Studies to help you see how to get things done
Our Distinguished Speakers
Ms Rachel Poo
Founder
Resolutions Asia
Digital Transformation Expert
Ms Rachel Poo is a Digital Marketing Strategist and Specialist. As the founder of Resolutions Asia, she is constantly on the lookout on developing more offerings and services that the company can provide to brands and businesses in the area of analytics and digital marketing. She has been actively involved in projects and research for F&B, malls studies, consumer retail, to name a few.
She has strong beliefs for training and a company should keep building up on knowledge. With her Certification as an ACTA Trainer, she develops and provides mentorship programmes on social media sentiment analysis, digital marketing and help business understand their branding and operations better. As a HR major, she also has the interest to help brands build their branding presence on digital, not only for sales, but also for staff retention, building on human capital.
Currently, she is much involved in clients in the start up phases who are looking to grow their business. She guides them on the start up process, data management and analysis of their business, business mentoring and growing their individual business. She puts her resourcefulness in her experience and network as a President of BNI Affinity, that is an international networking group. Rachel has the love of wanting to understand the business and clients needs, and derives satisfaction from happy clients.
Prior to this, she was in To The New, an integrated Digital Marketing Agency for 6 years, servicing clients and the organization in various roles as an account manager, project lead, campaign specialist and team manager. She also rose to be the Assistant Vice President of the digital marketing arm of To The New, S.E.A in the last 2 years and managed the organization’s operations.
Mr Joseph Lee
Founder
SME ChallengeBusiness Transformation Expert
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Workshop Time Table
Programme for the Day
1.45 pm | Registration
2.00 pm | Opening Address by UOB-SMU AEI
2.15 pm | SME Challenge
2.20 pm | 5 TOP Marketing Hacks Workshop - by Rachel
3.20pm | Q&A
3.30pm | End of Event
Tough Times Ahead ...
The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy.
At this time of writing, there have been more than 160,000 confirmed cases of COVID-19 and more than 6,000 deaths from the disease. Older people, especially, are at risk. More than 140 countries and territories have reported cases; more than 80 have confirmed local transmission.
Businesses are GREATLY Affected...
Coronavirus: Empty checkpoints at Woodlands, Tuas as Malaysia lock down kicks in. Supply chain impacted
People all over S’pore & the world clearing out supermarket shelves of food & toilet paper
FIGHT COVID : Business Success Workshop Topics
Join us in this Workshop and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle
Leadership Strategy : FIGHT
This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework
How to build the FIGHT in your People and rally them together:
F = Focus
I = Inspire
G = Goals
H = Health
T = Tenacity
Business Strategy : COVID
Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.
How to Steer and Strengthen your business during this Crisis:
C = Consolidate (your business)
O = Opportunities (you will get this period)
V = Value Creation (to enhance how you serve your customers)
I = Innovation (on your products, services and business model)
D = Decisive Actions (to do things that is IMPORTANT for the future)Workshop Time Table
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Our Distinguished Speakers
Mr Joseph Lee
Founder
SME ChallengeLaunch of SME Challenge @ SMU
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Josephine Thang
General ManagerYellow Pages Pte Ltd
Market Strategy Outlook 2020
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
Mr R. Dhinakaran
Managing Director
Jay Gee GroupBusiness Sharing + Updates on ITM (Lifestyle & Retail)
Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.
Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.
He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.
Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte LtdDigital Marketing Trends of Year 2020
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
Programme for the Day
8.30am | Registration & Networking Breakfast
9.00am | Opening Address by UOB-SMU AEI
9.10am | Session Kickoff
9.15am | Market Strategy Outlook 2020
10.30am | Short Break
10.45am | Business Sharing
+ Updates on ITM (Lifestyle & Retail)
11.15am | Digital Marketing Trends of Year 2020
11.45am | Panel Discussion
12.15pm | Launch of SME Challenge
12.30pm | End of Event / Lunch Reception
Our Distinguished Speakers
Mr Joseph Lee
Founder
SME ChallengeBusiness Transformation Expert
Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.
As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.
He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.
Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.
Josephine Thang
General ManagerYellow Pages Pte Ltd
Digital Transformation Expert
Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.
An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.
Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.
Elinor Oliva
Regional Field Marketing Manager (SEA)WatchGuard Technologies, Inc.
Cyber Security Expert
An IT Marketing Manager with more than 12 years of IT working experience in business development/business strategy planning, sales management, direct and channels sales, a department head with strategic, people and P&L responsibilities.
Proven 8 years background in product management, development of creative briefs, advertising, creation of in-house and corporate promotions, corporate sales, account/vendor management, end-user enablement, solution/technical sourcing, partner alliance and customer management
Strong experience providing sales and marketing strategies, gained via working in different environments. A team player and an effective problem solver with ability to work under pressure in a fast paced multi-cultural environment. Excellent client and partner relationship management skills and is able to communicate at all levels.Elinor will share how you can Protect your business with Proper Cyber Security Best Practices. She will use Case Study and sharing on how you can manage your staff when they work remotely.
Mr Ng Tiong Gee
Chairman
Yellow Pages Pte LtdDigital Marketing Transformation Road Map
For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.
Tiong Gee will be sharing with us the Digital Marketing Transformation Road Map. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.
